DASOUL underwear, by Andrew Nowell, is a newish entrant into the $3.2 billion mens luxury underwear market, having launched last year online. The brand describes itself as sporty, sexy, and masculine.
Drawing its design ethos from the urban landscape, DASOUL promises to provide men with a comfortable fit and stylish look in an array of vibrant and cleverly conceived color choices. The underwear—boxer briefs, briefs, and even a sports thong—are moderately priced from $8-20. The line also includes T-shirts and tanks.